Application Description

Beauty for every eye, lip, and face—because everyone deserves to feel fabulous. Welcome to the ultimate beauty experience with e.l.f., where you can discover your next favorite products in an app that’s as fun as it is functional.

Ready to unlock exclusive rewards and surprise drops all season long? Join our Beauty Squad today and start earning points on every purchase. This is more than just a loyalty program—it's your ticket to free products, early access to sales, and some seriously cool perks.

Welcome to the Beauty-verse

Dive into a world of viral lip oils, powerful skincare, and must-have makeup essentials—all tailored to your unique style. Whether you're looking to glow up your routine or explore new favorites, the e.l.f. app makes it easy and fun. Shop, share, and express yourself like never before.

Glow Wild in Your Own Way

Your beauty journey starts here. With features like Virtual Try-On, Concealer and Foundation Shade Match, and Shoppable Stories, finding your perfect match has never been easier. Explore trending looks, test-drive products digitally, and build your wishlist with just a swipe.

Join the E.L.F. Beauty Squad Rewards Program

Our free loyalty program lets you earn points everywhere you shop—just upload your receipt in the app and start racking up rewards. Redeem points for free products, discounts, or even gift cards from popular brands like Chipotle, Target, Ulta, Amazon, and Walmart.

• Earn Anywhere: Upload receipts and earn points no matter where you shop.
• Redeem Freely: Turn your points into free products, discounts, or gift cards.
• Early Access: Be the first to shop new drops and flash sales.
• Birthday Perks: Enjoy double points and a free gift during your birthday month.
• Exclusive Content: Get insider access to our Hot as e.l.f. chart and personalized quizzes.\*
• Level Up: Unlock more perks as you rise through the tiers—like free shipping for Icon members.

Be Extra Without Paying Extra

Get instant access to weekly ads, gifts with purchases, and limited-time offers. From makeup must-haves to skincare essentials, e.l.f. makes looking good and feeling great totally affordable.

Shop the Latest Drops with E.L.F. Shoppable Stories

Stay ahead of the curve with the newest product launches and hidden gems. Discover your next Holy Grail without ever leaving the app.

Find Your Perfect Match with Virtual Try-On

Try before you buy! Virtually test your favorite shades and find your ideal match—all from your phone screen.

Swipe to Like & Build Your Wishlist

Love it? Swipe right! Easily collect your favorite clean beauty picks and keep track of what you want to try next.

Instant In-Store Help

Need help choosing the right shade while shopping in person? Use the app’s barcode scanner to get virtual try-ons, view tutorials, and learn about ingredients on the spot.

Always Stay in the Know

Enable push notifications and stay updated on exclusive offers, new arrivals, and upcoming sales—so you’ll never miss a thing.

Track Orders & Find Stores

Keep tabs on your latest purchases, review order history, and locate the nearest store that carries e.l.f. products using our built-in store locator.

Share the E.L.F. Love

Found something amazing? Share directly from the product page or your virtual try-on session and spread the beauty love with friends and followers.

Elf UP – Experience More with Roblox

Stay connected with the latest updates on Roblox’s exciting tycoon adventure, [yyxx], where creativity meets purpose and you can make a real difference in the world.

e.l.f. brings the best of beauty to every eye, lip, and face. Download the app now and let your beauty story begin. We’ll see you in the squad!

Beauty