Apple TV+ provides new users with a 7-day complimentary trial. Visit the Apple TV+ website or mobile app to find the "Start Free Trial" option. Purchasers of new Apple devices (iPhones, iPads, Apple TVs, and Macs) qualify for an extended 3-month trial, which must be activated through the device's Apple TV application. In either case, monthly billing at the regular $9.99 rate begins automatically after the trial period concludes.
Apple TV+ is a premium streaming platform offering critically acclaimed original programming, including exclusive series, feature films, and documentaries updated monthly. Since its 2019 debut, the service has expanded to feature over 180 original series including award-winners like Ted Lasso, Severance, and Silo, along with 80+ films such as Martin Scorsese's Killers of the Flower Moon. Apple TV+ made history as the first streaming service to win a Best Picture Oscar for its 2022 release CODA.
While maintaining a more curated selection than competitors like Netflix, Apple TV+ focuses on premium content quality, offering diverse programming suitable for all audiences.
Priced at $9.99/month, Apple TV+ remains one of the most affordable ad-free streaming options. The service maintains straightforward pricing without tiered subscription levels.
New subscribers can currently access Apple TV+ at a reduced rate of $2.99/month (70% savings) for the first three months before reverting to standard pricing.
Apple TV+ is included in Apple's bundled subscription service. The basic $19.95/month package combines Apple Music, Apple TV+, Apple Arcade, and 50GB iCloud storage. The premium $37.95/month tier adds Apple News+, Apple Fitness+, and 2TB cloud storage.
University students can access a special package including both Apple Music and Apple TV+ for just $5.99/month - a significant savings versus separate subscriptions.
MLS Season Pass streams Major League Soccer matches starting at $14.99/month, with Apple TV+ subscribers receiving $2 monthly discounts.
Apple TV+ is accessible across Apple devices and extends support to smart TVs, Roku, Amazon Fire TV, Google TV platforms, and video game consoles. AirPlay functionality enables streaming to non-native devices.
For complete streaming service comparisons, explore our guides to 2025 Hulu subscriptions, Netflix plans, ESPN+ options, and Disney+ packages.
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