Coperni's Fall/Winter 2025 show was a groundbreaking spectacle that seamlessly merged the worlds of fashion and gaming. Hosted at the adidas arena in Paris, a venue renowned for esports events, the show transformed the traditional runway into a vibrant homage to the '90s LAN party culture. Instead of the customary front-row celebrities and influencers, Coperni opted for 200 gamers seated in ergonomic gaming chairs, actively engaged in playing Fortnite and other games throughout the presentation.
This innovative approach not only set the stage but also infused the entire FW25 collection with a unique blend of nostalgia and futuristic elements. The collection itself was a celebration of gaming culture, featuring dresses made from puffy technical fabrics reminiscent of the sleeping bags used during all-night gaming sessions. Additionally, small storage bags attached to tights and sequined dresses paid tribute to the utility holsters of Lara Croft from Tomb Raider. The debut of Coperni's Tamagotchi bags added a playful nod to the nostalgia of handheld gaming.
The influence of gaming-inspired films was evident in the collection as well. Motifs such as the dragon tattoo from The Girl with the Dragon Tattoo and the high slit in Alice's dress from Resident Evil (2002) were creatively reinterpreted, adding a cinematic depth that bridged digital and real-life fashion worlds.
Coperni's commitment to exploring the intersection of technology and fashion was palpable in this collection, particularly in its focus on gaming—a domain often seen as male-dominated. By doing so, the brand challenged stereotypes and promoted inclusivity, reinforcing its role as a pioneer in the fashion industry.
Image: instagram.com
The show itself became a viral sensation, with videos of the gamer-filled runway flooding social media platforms shortly after the event. This aligns with Coperni's history of creating memorable fashion moments, from last season's fairytale showcase at Disneyland Paris to previous innovations like spray-on dresses, robot dogs, and glass handbags. Each presentation redefines the possibilities of a fashion show, cementing Coperni's status as a cultural phenomenon.
image: instagram.com
With the FW25 collection, Coperni once again captured the attention of both online and offline audiences, pushing the boundaries of traditional runway shows. In an era where the future of fashion presentations is uncertain, Coperni's ability to blend creativity, technology, and storytelling into a compelling narrative continues to resonate widely.
As social media continues to buzz with reactions to this gamer-infused runway, it's evident that Coperni has once again solidified its position as a trailblazer in modern fashion.
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