Danny Dyer's Latest Movie: Rockstar's Surprising Social Media Buzz

If you follow Rockstar Games on X (the Everything App formerly known as Twitter), you might have been taken aback by their recent post about the film Marching Powder and its star, Danny Dyer. The post read:

From our friends Nick Love and Danny Dyer, the absolute legends behind The Football Factory...@MarchingPowder_ — a proper naughty comedy out tomorrow in the UK and Ireland.

Get tickets now at https://t.co/Zj4EBgRKVO and look out for details on worldwide release soon. pic.twitter.com/15u4DEpeDW

— Rockstar Games (@RockstarGames) March 6, 2025

The unexpected nature of this post might leave fans wondering why Rockstar, a company known for its blockbuster video games like Grand Theft Auto, would promote a small British film. Let's delve into who Danny Dyer is and how he's connected to Rockstar Games.

Who is Danny Dyer?

Danny Dyer, born Daniel John Dyer, hails from East London and is a well-known figure in the UK. Described by Rockstar as an "absolute legend," Dyer embodies a unique blend of humor, recklessness, originality, and sensitivity, traits that align with the British slang term "legend." Since his acting debut in 1993, Dyer has become synonymous with portraying gritty, working-class characters, a persona reflected both on and off the screen. His outspoken nature on social and political issues, along with his candid advice, such as suggesting a drinking rampage to cope with a breakup in a 2010 Zoo magazine column, adds to his public image.

Dyer's social media presence is equally entertaining, as seen in this memorable tweet:

Roll on bonfire night..........it's gonna get strapped to a great big massive fuck off Rocket so it can join the other Furbys in the sky...

— Danny Dyer (@MrDDyer) September 12, 2013

How is Danny Dyer Connected to Rockstar?

For fans of the Grand Theft Auto series, Danny Dyer's voice might sound familiar. He voiced Kent Paul, the manager of the fictional band Love Fist in GTA: Vice City, and reprised his role in GTA: San Andreas where he managed the Gurning Chimps and later worked with rapper Madd Dogg.

However, Dyer's connection to Rockstar goes beyond just voice acting. In 2004, he starred in The Football Factory, a film directed by Nick Love and produced by Rockstar Games. This venture into film production shows Rockstar's interest in storytelling beyond video games.

Danny Dyer (right, wearing the tan jacket) starred in The Football Factory, which was produced by Rockstar Games. | Image credit: Vertigo Films

Marching Powder, the film mentioned in Rockstar's recent X post, reunites Dyer with director Nick Love. Although not a sequel to The Football Factory, it shares themes such as football hooliganism, heavy drinking, drug use, and a distinct British humor. Despite the promotion, Rockstar has no involvement in Marching Powder; the studio is simply supporting the film due to its connection with Dyer and Love.

Is Vice City's Kent Paul Returning for GTA 6?

As for whether Kent Paul will return in Grand Theft Auto 6, there's no concrete information available. The recent X post about Marching Powder does not hint at any involvement with GTA 6. However, it's worth considering the two distinct universes within the GTA series: the 3D era (PS2 and PSP games) and the HD era (from GTA 4 onwards). While the storylines do not directly continue between these universes, there have been instances of overlap, such as the reappearance of Grove Street and certain gangs in GTA 5.

Tommy Vercetti tackles Kent Paul in Grand Theft Auto: Vice City | Image credit: Rockstar Games

Characters like Lazlo have appeared across both eras, and Kent Paul's name is even on the Vinewood Walk of Fame in GTA 5. While it's possible that Kent Paul could make a comeback in GTA 6, the X post about Marching Powder doesn't provide any clues in that direction.