Home News Exclusive: Nintendo's Doug Bowser on San Francisco Expansion Plans

Exclusive: Nintendo's Doug Bowser on San Francisco Expansion Plans

May 21,2025 Author: Lucas

Nintendo enthusiasts on the West Coast have a new reason to celebrate as the gaming giant opens its second official store in the United States today, May 15. Located at 331 Powell Street in Union Square, San Francisco, the new Nintendo store marks the company's first venture on the West Coast. This follows the success of their New York location, originally known as the Nintendo World Store, which underwent renovations and a rebranding to Nintendo NY before its grand reopening in 2016.

IGN had the opportunity to visit the San Francisco store to explore what Nintendo has in store for its fans. Additionally, we had an exclusive sit-down with Nintendo of America's president, Doug Bowser, to delve into the reasons behind choosing this moment to open their first West Coast store.

Nintendo of America President Doug Bowser is preparing to launch the Switch 2. Photo by Kevin Winter/Getty Images.During our conversation, we couldn't help but steer the discussion towards the highly anticipated Nintendo Switch 2, set to launch on June 5. We pressed Bowser for details on the Switch 2's availability in the U.S. at launch and beyond, as well as the much-talked-about Game-Key Cards, and a host of other topics related to this exciting new console.

LATEST ARTICLES

09

2026-02

Pandoland: Discover the Blocky RPG Adventure

https://img.hroop.com/uploads/20/6807af2dd2d62.webp

The naval-themed casual RPG Pandoland is now availableDiscover a vast open world and plunge into perilous dungeonsFace diverse enemies and bosses, then assemble your companion Dex with 500+ partnersRegular readers might remember our coverage of the u

Author: LucasReading:2

08

2026-02

PATAPON 1&2 Remaster Release Date Revealed

https://img.hroop.com/uploads/93/68717b699f472.webp

Is PATAPON 1+2 REPLAY Coming to Xbox Game Pass?PATAPON 1+2 REPLAY will not be available on Xbox consoles.

Author: LucasReading:2

08

2026-02

Take-Two CEO: $80 Borderlands 3 Fine for Diehards

https://img.hroop.com/uploads/82/682dc06e76ff8.webp

Gearbox's Randy Pitchford suggests dedicated fans will find a way to purchase *Borderlands 4*, regardless of cost. Here’s how the community reacted to his comments and what publisher Take-Two Interactive has to say about modern game pricing.Concerns

Author: LucasReading:2

07

2026-02

Pixar: Original Films Risky, But Sequels Uninspired

https://img.hroop.com/uploads/05/685a773f2128a.webp

Pixar's Chief Creative Officer Pete Docter has addressed the studio's current difficulties in developing fresh films and franchises, with the new release "Elio" facing significant commercial challenges.Emphasizing the need to "anticipate audience des

Author: LucasReading:2