Flexion and EA Expand Mobile Game Reach to Alternative App Stores

• Flexion collaborates with EA to distribute its mobile games on alternative app stores
• Enhanced access for users beyond Google Play and iOS App Store
• A pivotal shift for major publishers exploring options outside Apple and Google ecosystems

Alternative app stores have surged in prominence this year. Following regulatory changes compelling Apple to allow third-party platforms in regions like the EU, the industry is abuzz. Flexion, previously instrumental in bringing Candy Crush Solitaire to alternative stores, has now teamed up with EA again to extend the publisher’s mobile game library to these emerging platforms.

You might be wondering, “What’s in it for me?” Until recently, mobile gaming was largely confined to the iOS App Store or Google Play. These were the dominant platforms for smartphone game distribution.

Recent legal challenges have pushed Apple and Google to relax their restrictive practices, paving the way for alternative app stores. For players, this means access to platforms offering enticing incentives to attract new users.

Epic

Take the Epic Games Store, for instance, with its free game initiatives. While the platforms hosting EA’s games via Flexion may not replicate this exactly, they’re likely to offer more lenient policies compared to the rigid frameworks of Apple and Google.

Looking ahead, what’s the broader impact? EA, a titan in the gaming industry known for acquiring smaller studios, sets a precedent. Their move to alternative stores signals a transformative trend, paving the way for others in the industry.

The specific titles heading to these alternative platforms remain undisclosed. However, popular games like Diablo Immortal and additional Candy Crush titles are strong contenders.