Marvel Studios has firmly denied utilizing artificial intelligence to design the posters for their upcoming film, *The Fantastic Four: First Steps*, following fan speculation sparked by an image that appeared to feature a character with only four fingers. The marketing campaign for the movie launched this week, showcasing a teaser trailer and a collection of posters on social media platforms.
One particular poster drew attention due to a man on the left side, holding a large Fantastic Four flag, who seemed to have a missing finger. This visual anomaly led fans to question whether AI was involved in the poster's creation, citing other irregularities such as duplicated faces, misaligned gazes, and disproportionate limbs. However, a spokesperson from Disney/Marvel clarified to IGN that no AI was used in crafting these promotional images, hinting at other possible explanations for the observed discrepancies.
Speculation about the four-fingered man ranges from the finger being obscured behind the flagpole, which seems unlikely given the angles and sizes involved, to the suggestion that it might be a result of subpar Photoshop work rather than AI involvement. Disney/Marvel has not yet addressed the specific issue of the four-fingered man directly, fueling further speculation among fans. Some theories suggest that the missing finger might have been present in the original image but was inadvertently removed during post-production without properly adjusting the rest of the hand. Similarly, the repeated faces seen in the poster could be a result of standard digital techniques such as copying and pasting background actors, rather than the use of generative AI.
The controversy surrounding the poster has ignited a broader debate about the use of AI in film marketing, which is likely to increase scrutiny on future promotional materials for *The Fantastic Four: First Steps*. As anticipation builds, fans can look forward to more detailed coverage, including features on iconic characters like Galactus and Doctor Doom.
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