
NetEase Games is committed to keeping Marvel Rivals fresh and engaging for its players through regular updates. The developers plan to roll out an update approximately every month and a half, introducing two new heroes every quarter. This strategy ensures that players always have something exciting to look forward to upon returning to the game.
In a recent interview, game director Guangyun Chen revealed that each seasonal update is divided into two parts. The first half of the season introduces one new hero, while the second half brings in another. This approach not only keeps the audience and players engaged but also enriches the game with new maps, storylines, and objectives alongside the hero additions. Characters like Blade, who is not yet playable, and Altron, known from leaks, have already been introduced. Additionally, the entire Fantastic Four team was recently unveiled, adding to the roster's diversity.
According to the Chinese publication GameLook, Marvel Rivals has generated around $100 million globally, with a significant portion of the earnings coming from the Chinese market. Marvel, a dominant force in the film industry, has successfully expanded its reach into the gaming sector with this title.
Despite the negative reception of Square Enix's Avengers, Marvel Rivals has effectively filled a gap in the game-service genre. The NetEase studio has delivered a high-quality heroic shooter featuring a compelling array of characters, which has been well-received since its launch.