Just in time for Valentine's Day, Amazon has slashed the price of the latest 10th generation Apple iPad to an attractive $279.99, after clipping a $19.01 coupon directly on the product page. This deal is available for the Blue and Silver color options only. Although this price is approximately 10% higher than the Black Friday offer, it remains the best deal we've encountered so far in 2025 and represents a significant discount from the regular $349 list price.
Apple iPad 10.9" 10th Gen for $279.99
Blue### Apple iPad (10th Generation) 64GB Wi-Fi
3$349.00 save 20%$279.99 at Amazon
Silver### Apple iPad (10th Generation) 64GB Wi-Fi
0$349.00 save 20%$279.99 at Amazon
For the majority of users, the standard iPad (not the Air, Mini, or Pro) strikes the perfect balance, delivering nearly all the advantages of the iOS ecosystem and robust performance at a budget-friendly price. This 10th generation model introduces notable enhancements over its predecessor. It features a larger 10.9-inch display without increasing the overall size, thanks to a thinner bezel. The device is powered by the faster A14 Bionic chip, boasting a 20% boost in CPU performance and a 10% increase in GPU performance compared to the A13. Additionally, it's now compatible with the Magic Folio keyboard, transforming it into a mini laptop ideal for enhancing productivity (making it an excellent choice for students). Other practical upgrades include a switch to a universal USB Type-C port, an improved camera, and the adoption of the Wi-Fi 6 protocol.
The model currently on sale comes with 64GB of internal storage and Wi-Fi connectivity (no LTE). All color options (Silver, Blue, Pink, and Yellow) are available at a discount and are set to ship out in November. Opting for a model with more storage or cellular connectivity will significantly increase the cost. For the best value, sticking with the base model is recommended.
Looking for more iPad resources?
If you're unsure about which iPad suits your needs best, our comprehensive iPad guide breaks down which model is ideal for various use cases. For those looking to use an iPad for schoolwork, our iPad guide for students offers tailored advice. And for those interested in alternatives to iOS, our list of the best Android tablets of 2025 is a valuable resource.
Why Should You Trust IGN's Deals Team?
IGN's deals team brings over 30 years of collective experience in uncovering the best discounts across gaming, tech, and numerous other categories. Our mission is not to mislead our readers into purchasing unnecessary items at inflated prices. Instead, we focus on highlighting the best deals from reputable brands that our editorial team has firsthand experience with. To learn more about our process, you can visit our deals standards page. Stay updated with our latest finds by following IGN's Deals account on Twitter.