Ubisoft Generates Buzz for Assassin's Creed Shadows

It's been a while since we last discussed Ubisoft, and with the upcoming release of Assassin's Creed Shadows next Thursday, the stakes are high. The success of this game could very well shape the future of the entire corporation.

Today, Ubisoft's official channel released a new video dedicated to Assassin's Creed Shadows. While it might seem like the launch trailer at first glance, the title reveals it as a TV commercial, which raises some interesting questions.

The video itself is far from disappointing—it's smooth, cinematic, and visually impressive. However, the concern lies in Ubisoft's strategy of pushing the game through traditional media. There's nothing inherently wrong with this approach, but uploading a TV ad to their YouTube channel feels a bit out of place. Perhaps this is nitpicking, but it doesn't exactly instill confidence in the game's release.

Setting speculation aside, the video effectively highlights the distinct gameplay and fighting styles of the two main protagonists. The depiction of Japan is stunning, yet it's important to remember that you can't fully judge a game based on a one-minute cinematic. We'll have to wait until the release to see the full picture.