World of Warcraft to Raise Prices in Australia and New Zealand
Starting February 7th, Blizzard Entertainment will increase the cost of all World of Warcraft in-game transactions for players in Australia and New Zealand. This price adjustment, announced on January 7th, affects everything from monthly subscriptions to individual purchases like character boosts and WoW Tokens.
The increase is attributed to global and regional market conditions and fluctuating currency exchange rates. While the US price for a World of Warcraft subscription has remained unchanged at $14.99 since 2004, Blizzard cites rising costs as the reason for the price hikes in Australia and New Zealand.
Players currently subscribed as of February 6th will retain their existing rates for up to six months. However, after that period, they will see the following changes:
New World of Warcraft Prices (AUD & NZD - Effective February 7th)
| Service | Australian Dollar (AUD) | New Zealand Dollar (NZD) |
|---|---|---|
| 12-Month Recurring Subscription | $249.00 | $280.68 |
| 6-Month Recurring Subscription | $124.50 | $140.34 |
| 3-Month Recurring Subscription | $67.05 | $75.57 |
| 1-Month Recurring Subscription | $23.95 | $26.99 |
| WoW Token | $32.00 | $36.00 |
| Blizzard Balance for WoW Token Redemption | $24.00 | $27.00 |
| Name Change | $16.00 | $18.00 |
| Race Change | $40.00 | $45.00 |
| Character Transfer | $40.00 | $45.00 |
| Faction Change | $48.00 | $54.00 |
| Pets | $16.00 | $18.00 |
| Mounts | $40.00 | $45.00 |
| Guild Transfer & Faction Change | $56.00 | $63.00 |
| Guild Name Change | $32.00 | $36.00 |
| Character Boost | $96.00 | $108.00 |
While current exchange rates might temporarily align the new Australian and New Zealand prices with the US dollar subscription, the ongoing volatility of currency markets remains a factor. Blizzard assures players that this decision wasn't taken lightly and acknowledges the player feedback surrounding the price changes. The long-term impact of this price adjustment remains to be seen.
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