By now, if you've spent any time on YouTube, chances are you've encountered advertisements for Dream Games' Royal Match. The endless escapades and near-death experiences of King Robert have significantly boosted this match-three game's popularity. Now, its successor, Royal Kingdom, is launching a star-studded celebrity advertising campaign to reach new heights.
Celebrity endorsement campaigns are not a novel strategy, but Dream Games is taking a comprehensive approach with their latest ads. From LeBron James showcasing his love for reading as a cover for playing Royal Kingdom, to Kevin Hart humorously enlisting an acting school to take over his roles and free up his gaming time, the campaign is designed to appeal to a broad audience.
Royal Kingdom follows in the footsteps of Royal Match, which was a massive success for Dream Games. The aim with Royal Kingdom is clear: to attract players beyond the typical match-three gaming community.
While Dream Games may not yet rival giants like King and their iconic Candy Crush, they have been making significant strides in the mobile gaming industry for several years. Unlike other celebrity collaborations, such as Supercell's Clashamania event with the WWE, which targeted a specific niche, Dream Games is casting a wider net with their celebrity endorsements.
From a business perspective, Royal Kingdom and Royal Match are currently the leading success stories in Türkiye. Beyond business, the wifi-free gameplay and other features have resonated well with players globally.
If Royal Kingdom doesn't challenge you enough, don't despair. We've put together a curated list of the top 25 best puzzle games available on iOS and Android, ensuring there's something to stimulate your mind, no matter your level of experience.
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