Candy Crush Solitaire is coming to alternative app stores in partnership between King and Flexion

With the upcoming release of Candy Crush Solitaire, King is set to make a significant splash in the gaming world by integrating their beloved franchise into the classic solo card game. This move is designed to attract a fresh wave of players, but King is not stopping at the usual app stores. They are broadening their reach with a simultaneous launch on multiple alternative platforms, marking a strategic shift in their distribution approach.

King has partnered with publisher Flexion to ensure Candy Crush Solitaire reaches five new alternative app stores at launch, including the Samsung Galaxy Store and Huawei AppGallery. Flexion is thrilled to collaborate with such a renowned developer, and King emphasizes that this marks their first-ever simultaneous release across such a diverse range of platforms. This move underscores a growing trend towards embracing alternative app stores as viable distribution channels.

Embracing Alternatives
It's easy to overlook King's dominance in the gaming industry. Their adaptation of the match-three puzzle genre, akin to Bejeweled, generates revenue that rivals some small economies. Given their success, it's somewhat surprising that King hasn't ventured into alternative app stores sooner. However, their decision to launch simultaneously across these platforms indicates a strong belief in the potential of these stores to reach a broader audience, tapping into markets that have been largely untapped until now.

This strategic move by King suggests that major players in the gaming industry are beginning to recognize the value and potential of alternative app stores. If you're curious about the performance of these platforms, take a look at the Huawei AppGallery awards for 2024 to see which games received top honors last year.