Warriors Unleashed: Time-Warping Ad Embraces the Feline Shogunate

Ponos' The Battle Cats celebrates 12 years of quirky cat-fueled tower defense action! This enduring mobile game, featuring ninja cats, fish cats, and even a "Gross Cat," is marking its anniversary with a unique Sengoku-era ad campaign.

The new commercials, a collaboration with R/GA, blend the historical Sengoku period's tactical warfare with the game's signature humor and iconic cat food cans. The result is a visually stunning and entertaining series that cleverly integrates art and history. The campaign, titled "The Way of the Cat," aims to showcase the game's strategic depth and attract new players.

“Celebrating 12 years of The Battle Cats, we’re thrilled to redefine perceptions and highlight the game's strategic gameplay,” states Ponos' COO and Managing Director, Seiichiro Sano. “Our partnership with R/GA honors our legacy while offering a fresh perspective on tactical fun for new players.”

Need help optimizing your feline fighting force? Check out our Battle Cats tier list for strategic guidance!

Ready to unleash your inner cat commander? Download The Battle Cats for free on the App Store and Google Play (in-app purchases available). Join the official Facebook community for updates and visit the official website for more information.