In a move that took users by surprise, Microsoft has discontinued the ability to purchase movies and TV shows directly through its Xbox consoles and Windows devices, effective immediately.
The unexpected change was first noticed by users as Microsoft published a support Q&A outlining the details—right as the functionality was being disabled.
Customers can still access and watch any film or TV content they previously bought. Your Xbox will also continue to play physical media you own, such as DVDs and Blu-rays. However, you can no longer buy new digital movies or TV shows to add to your library, transfer existing purchases to other platforms, or receive refunds if you wish to rebuild your collection elsewhere.
The abruptness of the store closure is highlighted on consoles, where the Movies & TV store sections remain visible but are now entirely empty. These sections are likely to be removed entirely in a future system update.
Microsoft has not provided a specific reason for ending movie and TV sales. However, the shift toward streaming subscription services like Netflix, Amazon Prime, and Disney+ has significantly impacted the market for digital ownership.
For those who still prefer to own their content outright, physical media remains a reliable option. While it can be less convenient, it doesn't depend on an internet connection or the continued support of a digital storefront.
In its official Q&A, Microsoft echoed this sentiment, directing users to alternative services.
"The Xbox and Microsoft Store on Windows offer other entertainment services featuring the latest releases," Microsoft stated. "Available transactional services today include Amazon Prime Video, Apple TV, and Fandango at Home, among others."
While perhaps not the primary way users acquired digital content, the sudden shutdown has drawn attention. This change follows closely on the heels of Microsoft's recent layoffs, which affected approximately 4% of its workforce, or just over 9,000 employees.