Director Andy Muschietti has candidly shared insights into why his DC Extended Universe film, "The Flash," underperformed at the box office. In an interview with Radio Tu, translated by Variety, Muschietti pointed out that a significant factor was the lack of broad appeal for the Flash as a character. He noted that "a lot of people just don’t care about the Flash as a character," particularly highlighting disinterest among the two female quadrants.
Muschietti elaborated that "The Flash" struggled to capture the attention of "the four quadrants," a term used in the movie industry to describe a film's appeal to all demographics: males under 25, males over 25, females under 25, and females over 25. He emphasized that the film's $200 million budget necessitated a wide audience reach, stating, "When you spend $200 million making a movie, [Warner Bros.] wants to bring even your grandmother to the theaters."
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Muschietti also alluded to "all the other reasons" contributing to the film's failure, which likely include its poor critical reception, heavy reliance on computer-generated imagery (CGI), including controversial recreations of deceased actors, and its timing at the tail end of a now-defunct film universe.
Despite the setbacks with "The Flash," DC Studios seems to retain confidence in Muschietti. He is reportedly set to helm "The Brave and the Bold," the first Batman film in the newly envisioned DC Universe under the guidance of James Gunn and Peter Safran. This move indicates that Muschietti's skills and vision are still valued within the evolving DC landscape.