Assassin's Creed Shadows Reaches 3 Million Players, Ubisoft Silent on Sales

Ubisoft's latest release, Assassin's Creed Shadows, has achieved a significant milestone by attracting over 3 million players within just one week of its launch on May 20. This impressive figure marks a sharp increase from the 2 million players reported on the game's second day and surpasses the launch numbers of both Origins and Odyssey. Ubisoft's announcement underscores the game's strong performance, which has been closely monitored due to the company's recent challenges.

The launch of Shadows has been a critical moment for Ubisoft, especially following a series of delays and the disappointing sales of Star Wars Outlaws last year. The company has faced significant setbacks, including high-profile flops, layoffs, studio closures, and game cancellations. Amid these struggles, the founding Guillemot family reportedly considered a buyout deal with Tencent and other investors to maintain control over Ubisoft's intellectual property. As such, the early success of Assassin's Creed Shadows is crucial for Ubisoft's future.

In addition to player numbers, Shadows has achieved notable financial milestones. It recorded the second highest day one sales revenue in the Assassin's Creed franchise, only behind Valhalla, and saw the biggest Ubisoft day one ever on the PlayStation Store. Furthermore, players have logged over 40 million hours in the game, highlighting its strong engagement.

On Steam, Shadows set a new record for the series, becoming the most-played Assassin's Creed game ever with a peak of 64,825 concurrent players over the weekend. This achievement is particularly noteworthy as it was the first game in the series to launch on Steam since Odyssey in 2018. Comparatively, Dragon Age: The Veilguard by BioWare reached a peak of 89,418 players on the same platform.

While player numbers and engagement are high, the true measure of Shadows' success will be its revenue. Without specific sales or revenue figures, it's challenging to determine if the game is meeting, exceeding, or falling short of Ubisoft's expectations. The financial performance of Assassin's Creed Shadows will be a key factor in shaping the future of both the game and Ubisoft as a company, with more clarity expected in the company's upcoming financial report.

For those exploring the world of Assassin's Creed Shadows, set in feudal Japan, IGN offers a comprehensive Assassin's Creed Shadows guide, including an Assassin's Creed Shadows walkthrough, an Assassin's Creed Shadows Interactive Map, and insights into the things Assassin’s Creed Shadows doesn’t tell you. These resources will help players navigate and enjoy the game to its fullest.

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