You've likely seen ads for Gossip Harbour, a surprisingly successful merge puzzle game. Despite its massive $10 million+ revenue on Google Play alone (for developer Microfun), the game is now branching out to alternative app stores. But what are those, and why the move?
If you're a regular YouTube viewer or mobile gamer, you've probably encountered Gossip Harbour's ads. Its success is undeniable, but the interesting part is its partnership with Flexion, not for further Google Play promotion, but for a foray into the world of "alternative app stores."
These are simply app stores other than Google Play and the iOS App Store. Even seemingly large stores like the Samsung Galaxy Store are dwarfed by the dominance of the two giants.
The Allure of Alternatives
The shift to alternative stores is driven by increased profitability. Recent legal challenges against Google and Apple are forcing a reconsideration of alternative app stores, reducing the stigma associated with them. Companies like Huawei, with its AppGallery, are actively promoting these stores through sales and promotions. Even major titles like Candy Crush Saga have already made the switch.
Microfun and Flexion are betting on the growth of alternative app stores. Whether this gamble pays off remains to be seen, but it highlights a significant shift in the mobile gaming landscape.
While we won't comment on Gossip Harbour's quality, if you're seeking excellent puzzle games, check out our top 25 list for iOS and Android!
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