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Apple is reportedly developing a dedicated gaming application designed specifically for gamers.
A recent Bloomberg report corroborates previous rumors from late last year, suggesting the tech giant wants to position itself as a frontrunner in gaming innovation. More details are expected to be unveiled during Apple's Worldwide Developers Conference on June 9.
Insiders indicate the app will come preloaded on all new Apple devices—including Apple TV—later this year. Functioning similarly to Steam, it will serve as a unified gaming hub, consolidating achievements, leaderboards, messaging features, and other gaming services while phasing out the existing Game Center. A Mac version is also reportedly in development, allowing users to access externally downloaded games not available on the App Store.
Apple has remained silent regarding these speculations, though its recent acquisition of RAC7 Games, the studio behind Sneaky Sasquatch, speaks volumes about its gaming ambitions.
While Apple hasn't historically been at the forefront of game development, its devices dominate mobile gaming. iPhones account for most mobile usage globally, with roughly two-thirds of App Store revenue generated from games and in-app purchases. However, Bloomberg's sources note that Macs still trail behind Windows PCs in terms of high-end gaming performance—a perception unlikely to change despite this new initiative.
The gaming app is anticipated to launch alongside the next iOS update, expected in September.
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Amid these developments, Apple continues its legal battle with Epic Games over Fortnite's iOS availability and broader App Store monetization policies. Recently, IGN reported Fortnite's triumphant return to the App Store, where it quickly climbed to the top of U.S. download charts after a prolonged absence.
This follows Epic's 2020 controversy when it implemented an alternate payment system bypassing Apple's 30% commission—a move that led to Fortnite's removal. Now, five years and over $1 billion in lost revenue later, the game has returned with its alternative payment option intact.
