More gamers are willing to pay a hundred dollars for GTA 6, how about you?

Analyst Matthew Ball's controversial assertion that a $100 price point for AAA games could revitalize the industry sparked a fascinating experiment: would players actually pay that much for a base edition of Grand Theft Auto VI? A survey of nearly 7,000 gamers revealed a surprising result: over one-third indicated a willingness to pay $100 for the entry-level version of Rockstar's next sandbox title, even amidst the industry trend of pushing for expensive expanded editions, as seen with Ubisoft's recent releases.

Ball's statement, which previously went viral, posited that Rockstar and Take-Two could set a precedent for other publishers by adopting this higher price point. This comes as Rockstar prepares to update Grand Theft Auto V and Grand Theft Auto Online in 2025, bringing the PC version in line with the PS5 and Xbox Series X|S versions. While details remain scarce, the update is expected to encompass more than mere visual enhancements.

The possibility of extending the GTA+ subscription service, currently exclusive to PS5 and Xbox Series X|S consoles, to PC players is also on the table. Furthermore, PC players currently miss out on certain features present in the console versions of Grand Theft Auto Online, such as Hao's specialized car modifications allowing for extreme high-speed tuning. The arrival of this feature on PC seems increasingly likely.