Mobile Gaming Giant, Squad Busters, Surges to 40 Million Installs

Supercell's Squad Busters: A Solid Start, But Falling Short of Expectations

Supercell's latest mobile game, Squad Busters, a MOBA RTS hybrid, has achieved 40 million installs and $24 million in net revenue within its first month. The US led in player numbers, followed by Indonesia, Brazil, Turkey, and South Korea. While these figures are respectable, they pale in comparison to Supercell's previous successes.

The game's performance reveals a concerning trend. Spending has decreased since launch, with the $24 million significantly lower than Brawl Stars' $43 million and Clash Royale's over $115 million in their respective first months. Furthermore, installs have also declined sharply, dropping from a peak of 30 million in the first week to under five million by the end of the month.

Supercell Fatigue?

Squad Busters' underperformance raises questions about potential Supercell fatigue among mobile gamers. The game, while well-made, occupies a similar niche to Supercell's existing titles. This raises the possibility that players are becoming less receptive to new releases from the developer. For context, Honkai Star Rail generated $190 million in its first month, highlighting the significant gap in performance.

The long-term success of Squad Busters remains uncertain. While its initial performance is noteworthy, the declining spending and installs suggest a need for Supercell to adapt its strategy. To explore other successful mobile games released in 2024, check out our list of the best mobile games of 2024 (so far)! Alternatively, explore our comprehensive list of the most anticipated mobile games of the year.